Sare Nilgun Balcı joined the PhD program in Marketing at

the Fox School of Business and Management, Temple University, with a

concentration in Consumer Behavior, in 2024. Her research interests include

identity, motivation, the impact of AI, and consumer decision-making.

She holds a master’s degree in Marketing from Rotterdam

School of Management, Erasmus University, in the Netherlands, and an

undergraduate degree in Management from Bogazici University, Turkey. Sare

brings valuable experience from both academia and industry, including research

assistantships and roles at top international companies, enriching her

perspective in the field of marketing research.