Despite the fact that finance literature predicts most mergers and acquisitions (M&As) will fail, managers continue to complete these transactions.

Researchers can improve marketing strategies by learning how different neurophysiological responses can be used to predict distinct marketing outcomes.

Consumers who made decisions based on emotional reactions or their social identities were more likely to choose environment-friendly options.

Businesses can shape the market environment by immersing themselves in the minds of their customers.

Ride-hailing services contribute to the spread and balance of real estate prices in urban areas.

Airbnbs have exploded across the U.S., having an impact on everything from housing prices to local tourism. However, its effect on crime rates is less well understood.

The supply chain, customer welfare and environment all benefit when manufacturers let their retailers refurbish lightly used electronics.

Financial analysts play an important role in holding managers accountable when firms present data that is not audited.

Firms can drive online engagement with consumers by strategically trademarking hashtags.

Given the ease of virtual communication in the modern age, business travel might seem unnecessary. Senior executives still think it is worth the price.

Banks that issue accounting restatements create less liquidity in the economy, but not for the reason that you might expect.

A statistical analysis reveals a major flaw in using “value surveys” to measure culture quantitatively.

Larger banks pressure syndication underwriters to show their client in a positive light–and punish those that don’t.

Employees working for laissez-faire leaders might think time theft is just part of the job.

Cory Ng published a book that helps accountants incorporate AI initiatives to increase productivity and profitability.