Biography
Dr. Marco Shaojun Qin is an Assistant Professor in the Department of Marketing.
His research interests include quantitative marketing, applied industrial organization, and the intersection of technology and business strategy. His recent work focuses on the application of artificial intelligence in business decision-making and the influence of socio-political dynamics on brand behavior, particularly how political discourse shapes marketing strategies.
Dr. Qin earned his PhD in Business Administration with a specialization in Quantitative Marketing from the University of Minnesota. He holds a Bachelor of Arts in International Economics and Trade from Shanghai Jiao Tong University in China.
Research Interests
- Empirical Industrial Organization
- New Technology
- Pricing
- Market Structure
- Competition
- Dynamic Structural Modeling
- Two-Sided Matching
- B2B Marketing
Courses Taught
Number | Name | Level |
|---|---|---|
MKTG 3511 | Marketing Research | Undergraduate |
MKTG 9003 | Sem-Quant Research-Mktg | Graduate |
Selected Publications
Recent
Qin, S.M., Jia, N., Luo, X., Liao, C., & Huang, Z. (2023). Perceived Fairness of Human Managers Compared with Artificial Intelligence in Employee Performance Evaluation. Journal of Management Information Systems, 40(4), 1039-1070. Informa UK Limited. doi: 10.1080/07421222.2023.2267316.
Wang, Y., Qin, M.S., Luo, X., & Kou, Y.E. (2022). Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses. Marketing Science, 41(6), 1053-1056. Institute for Operations Research and the Management Sciences (INFORMS). doi: 10.1287/mksc.2022.1407.
Wang, Y., Qin, M.S., Luo, X., & Kou, Y.E. (2022). Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media. Marketing Science, 41(6), 1029-1044. Institute for Operations Research and the Management Sciences (INFORMS). doi: 10.1287/mksc.2022.1372.
Luo, X., Qin, M., Fang, Z., & Qu, Z. (2021). Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions. Journal of Marketing, 85(2), 14-32. doi: 10.1177/0022242920956676.