Biography
Elina Y. Hur is an Assistant Professor of Marketing at the Fox School of Business. Her research primarily centers on understanding consumer decision-making driven by goals and motivation, with a particular emphasis on sustainability. Hur explores how contextual cues, including temporal cues, preference elicitation mode, and goal framing, influence green consumption as a function of consumers’ goals and motivation.
Before joining Temple, she received her Ph.D. in marketing from Cornell University, Johnson Graduate School of Business, and her MA in psychology from New York University. She received her BA in psychology and business from Korea University.
You can find more about Hur at www.elinahur.com.
Research Interests
- Sustainability
- Goals and Motivation
- Context Effect
- Judgment and Decision Making
Courses Taught
Number | Name | Level |
|---|---|---|
MKTG 3509 | Customer Data Analytics | Undergraduate |
Selected Publications
Recent
Yudkin, D.A., Pick, R., Hur, E.Y., Liberman, N., & Trope, Y. (2019). Psychological Distance Promotes Exploration in Search of a Global Maximum. Personality and Social Psychology Bulletin, 45(6), 893-906. SAGE Publications. doi: 10.1177/0146167218799309.