Betül Dayan joined the Department of Marketing at the Fox School of Business in 2024. Her concentration is in Consumer Behavior. She received her undergraduate degree in BA at Koç University and MSc in Marketing at Clemson University. Her research interests include consumer psychology, advertising, AI, and social media.
As an undergrad and masters student, Betül engaged in marketing research in areas such as brand and consumer behavior, dark side of social media, and online advertising accessibility. Her international background brings a diverse perspective in her research and to the classroom. During her time as a graduate research and teaching assistant she was involved in research where she became a co-author in a book chapter on the darker side of social media.