Facial recognition technology (FRT) is a form of biometrics, or automated technology that identifies people based on their facial features. How is FRT being used and what are the complications with this emerging technology?

According to Sam Hodge Jr., FRT is more prevalent than most people realize. Hodge outlines both the innovative marketing strategies that FRT is allowing and the ethical issues that FRT is posing to consumers. Twenty-three states have already passed laws restricting the use of FRT.