Sheri Lambert, professor of marketing, conducts a case study of Temple alumnus and owner of Simply Good Jars, Jared Cannon, to learn exactly why his products have been so successful.

Cannon found success by identifying the main problems faced by consumers. Simply Good Jars offers salads that are layered and stored in sealed containers, allowing them to last without preservatives.

Many pre-packaged salads either spoil quickly or contain unhealthy preservatives. The SmartJar™ technology sealed jars allow Simply Good Jars to meet these problems by being healthy and fresh (no preservatives), environmentally friendly (you can repurpose the jar) and grab-and-go.