The Fox School of Business and Management

About Us

The Temple University Department of Marketing and Supply Chain Management is committed to providing excellent teaching for its undergraduate and graduate students; scholarly research to advance the field of marketing; and,  service to the local, national and international business and professional communities.

Temple’s Marketing & Supply Chain Management Department offers programs at the Undergraduate, Masters, and Ph.D. levels.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.To be successful, organizations must create, deliver, and communicate customer value more effectively than their competitors do. Supply Chain Management is the study of all of the activities involved in sourcing, procurement, conversion, and logistics management. It also includes the crucial components of coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, supply chain management and marketing integrates supply and demand management within and across companies.

Marketing & Supply Chain Management concepts provide valuable insights into the various exchange processes involved in consumer, business-to-business, and non-profit settings, around the globe.

Click here to learn more about what to do with a degree in marketing.

Click here to view the latest Marketing & Supply Chain Management Department Newsletter.

Richard Lancioni, Department Chair,
Department of Marketing and Supply Chain Management
Office: Alter Hall 516
215-204-8885
richard.lancioni@temple.edu

Marketing and Supply Chain Management are together one of the most important business areas in the economy. Companies of all sizes must develop effective marketing and supply chain strategies to reach the customers who will buy their products and services. To develop a successful marketing and supply chain strategy, an individual must understand how to develop new products, create effective promotional programs, price the products, and distribute them to customers in domestic and international markets. The goals of the marketing and supply chain curriculum are to enable students to develop occupationally-viable skills and to pursue careers in marketing and supply chain management.

Students are taught in quantitative methods and the behavioral sciences to solve marketing & supply chain problems. Methods of instruction may range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Class projects are sometimes conducted in cooperation with business and government organizations.

Marketing & Supply Chain Management majors have career choices (see newsletter) in several fields, including:

• Advertising and advertising management
• Supply Chain Management
• Transportation Management
• Sales and sales management
• International Marketing
• Marketing Research
• Marketing Management
• Logistics management
• Careers in local, state, and federal governments
• Non-profit organizations such as hospitals and universities
• Direct marketing
• Public relations
• Customer service
• Wholesaling
• Retailing

Marketing & Supply Chain Management majors are encouraged to become involved in the American Marketing Association (AMA) and the Council of Supply Chain Management Professionals (CSCMP). These student professional organizations offer students the opportunity to meet business leaders in marketing & supply chain management; the group also hosts regular meetings and career development programs. The American Marketing Association  and the CSCMP are open to all majors.

For more information, please see the AMA web site at http://www.fox.temple.edu/org/ama.htm and contact
Professor Craig Atwater atwater@temple.edu 215-204-5220

For more information on the Council of Supply Chain Management Professionals at CSCMP.org and contact
Professor Richard Lancioni lancioni@temple.edu.

Many organizations recruit employees from co-op and internship programs that they sponsor. The Marketing and Supply Chain Management Department and Temple University offer a variety of opportunities for students to participate in these programs. Marketing students are strongly encouraged to work with both CSPD and AMA on identification of internship opportunities. Generally speaking, Internship Programs do not have an academic component; students participate in internships to build their skills and network; Co-op Programs do have an academic component. To receive academic credit for a co-op the student must apply and be accepted by the department co-op coordinator.

For further information see Dr. James Hunt (hunt@temple.edu or 215-204-1620) on the Main Campus or Mr. Harry Shrank (hshrank@temple.edu or 215-283-1410) at the Ambler Campus. Overview of Internship program

Diamond Peer Advisor (2011-2012)

Akilah Young akilah.young@temple.edu

The Marketing Peer Advisors are familiar with the university programs, services and policies as well as the marketing Curriculum; they are available to help fellow students with course and section selections